Victoria is a native Michigander who believes in getting by on gratitude and eating dessert first. She was the kid who asked why the sky’s blue, and her deep sense of wonder hasn’t aged a day over seven. She’s a sucker for eighties power ballads, soaking up wisdom from senior citizens, and capturing stories (whether in 5 or 500 words). Fluent in dog voice, home remedies, and defense of the Oxford comma.
She shares her lifelong love of wrangling words with brands that seek to connect simply and clearly with their audiences. Rooted in her belief that words are the magnets of human connection, she creates authentic content and strategies that guide users from A to B, from click to order, from long-time listeners to first-time callers.
With a decade of experience in writing—both as a teacher of postsecondary English literature and composition and as a copywriter in tech, education, and health—Victoria is a curious learner, dedicated creative, and natural leader.
She excels in leading teams of writers, writing intuitive short-form copy, and developing B2B copy (event promo, taglines, sales material, and narrative strategy). V is well versed in site overhauls, including creative project management and information architecture (content strategy). She thrives in collaborative creative environments where she’s given opportunities to be pulled in early and is given the autonomy and trust to carry out award-winning deliverables.
Victoria holds a BA in Creative Writing from Oakland University, where she’s published poetry, and an MA in English (Rhetoric and Composition) from Auburn University. She is also a yoga teacher (RYT-200), and a pregnancy coach and birth doula.
Currently taking on limited copywriting, content strategy, and academic editing projects.