+Copywriting
+Content Strategy
+Editing
ads and taglines
drip, onboarding, and lead nurturing email campaigns
landing pages, product descriptions, bios
newsletters and blog posts
base messaging and response templates
sitemaps, wireframes, and information architecture
site sections and individual page recommendations
brand positioning and writing style guides
content marketing roadmaps and master calendars
top of funnel and mid-funnel content development
editing for punctuation, grammar, sentence structure, clarity, layout, format, and style.
Mentorship
Learn about accounting and tax basics, pricing, contracts, negotiation, client and time management tools, how to set realistic goals, finding and securing gigs, and building your portfolio in my Beginner’s Guide to Freelancing for Creatives. Available for mentorship calls and email support.
Accessible
I create accessible copy that empowers users to act.
I demystify my creative process by including clients in discoveries.
User research + data insights inform how I make recommendations on content and information architecture.
BOLD
I bring energy, curiosity, and passion to the content I create and the brands I work with.
I communicate compelling brand messaging with a vision for how content will be presented and distributed across platforms.
MINDFUL
I remain flexible in my methods and with the feedback I receive from clients.
I dig deep to understand stakeholder wants and needs.
I apply strategic planning skills to create long-term content marketing plans.
What it’s like to work with V
“Victoria is equal parts business strategist, content leader, and creative powerhouse...Her rigorous attention to detail while keeping an eye on top level goals is a rare skill. She brings a sense of calmness to chaos and a sense of wonder to any creative process.”
“Victoria is one of those rare team members that elevates everyone around her. She is highly passionate, bright, creative, proactive, and thoughtful. She goes above and beyond in all that she does.”
“Victoria brings her whole self to work and her passion and commitment to excellence is contagious. She is unafraid to push herself and to encourage others to be their very best. She ramped up to our workflow and process very quickly and became one of our most productive and influential marketing team members.”